Friday, December 14, 2012

Author Spotlight: Simon Tolkien



We’re pleased to have join us for this edition of the Gazalapalooza Author Spotlight novelist Simon Tolkien. Tolkien’s here to tell us something about his brand new thriller, Orders from Berlin, and to share with us some of his insights about the writing life, and life generally.

As is our wont with all our intrepid Spotlight guests, a bit of authorial background is in order. Tolkien was born in England in 1959, and grew up in a small village near Oxford. He studied modern history at Trinity College, Oxford, before establishing in Britain a successful legal practice specializing in criminal justice. The author of four gripping novels, Tolkien now lives with his family in sunny southern California.

Did we leave anything out? Oh, yes…

Before we venture further, we’re sure our guest’s last name rings a bell loudly for many of you. Perhaps all the more so with this weekend’s highly anticipated theatrical release of the movie, "The Hobbit: An Unexpected Journey." Tolkien is the grandson of J.R.R. Tolkien. In 2003, shortly following his debut novel’s release, Tolkien said of that heritage, "Living in the shadow of The Lord of the Rings has not been an easy experience and I was always telling myself that I couldn't write fiction. However, I began writing my first novel on January 1, 2000. The first effort was rejected and that was hard, but I was determined to carry on and the result was The Stepmother (since retitled Final Witness — ed.). I think that my grandfather would be both pleased and proud that I have become a novelist. My book is a courtroom drama; it could not be further removed from his world of elves and dwarves, but writing it has made me feel close to my grandfather again. It is as if I have come into my true inheritance."

We agree. And in the years following the publication of Final Witness in 2002, Tolkien has proudly continued his family’s august literary legacy by authoring excellent novels that consistently earn well-deserved acclaim from critics and readers. Tolkien’s second novel, The Inheritance, was published in 2010, followed a year later by his third, The King of Diamonds. Those books appear in more than half a dozen languages round the world, and we’re confident the fate for Tolkien’s latest, Orders from Berlin, will be at least the same.

Preliminaries now complete, it’s time to welcome Tolkien to the bright klieg-lit glare of the Gazalapalooza Author Spotlight. Without further ado, let’s get this Spotlight underway.

Gazala:    In my omnipotence, I've sentenced you to be stranded alone on a desert island for offenses best left unnamed. In my beneficence, I've decided to allow you a limited amount of reading material to make your stay a little less bleak than it would otherwise be. I'll spot you your religious text of preference, and the collected works of William Shakespeare. In addition to those, name the one fiction book, and the one nonfiction book, you'd choose to take with you, and why you choose them.

Tolkien:    Doctor Zhivago — because it is the most true novel I have ever read, describing how we pass in and out of life in a haphazard way, caught in cross currents, unable to control the vagaries of chance that can be most cruel. And non-fiction — a huge, well-written history of the world complete with illustrations to keep me distracted while I wait for rescue.

Gazala:    Your latest book is an excellent and gripping thriller titled Orders from Berlin, about a Nazi plot to assassinate Winston Churchill during WWII. I've read it. I enjoyed it immensely, and recommend it highly. Shockingly enough, however, from time to time my bare recommendation doesn't always motivate a book's potential reader to become a book's actual reader. Tell us something about Orders From Berlin, and why its potential reader should make the leap and become its actual reader.

Tolkien:    Here’s why — it’ll take you back to the fall of 1940 when the world’s fate hung in the balance poised between good and evil, when fact was stranger than fiction, and an assassination could have changed the course of history. It’ll make you feel what it was like to live in a city that was being bombed day and night and in a country that expected to be invaded by the most terrifying military machine that has ever been assembled. You will walk through the corridors of power and meet Churchill weighing options in his underground bunker, Hitler venting his fury on his generals, and England’s top spies meeting in secret conclave. And you will stand on the shoulder of a young detective constable and feel his anxiety and frustration as he works alone against overwhelming odds to try to foil a plot to kill Churchill and take England out of the War. It’ll keep you awake into the small hours and leave you satisfied when you close the book at the end of the final chapter.

Gazala:    What are books for?

Tolkien:    To take us out of ourselves, to extend our limits, and to people our imagination. To entertain and to move and to instruct. To make us see the world in an infinity of different colors and to make us more than we are.

Gazala:    W. Somerset Maugham said, "There are three rules for writing the novel. Unfortunately, no one knows what they are." Do you agree, or disagree, and why?

Tolkien:    Somerset Maugham is the greatest writer of short stories that I have ever read. I particularly love the ones set in Malaya that bring a vanished world to vivid life in a few pages, setting up and exploring conflicts that can rarely be resolved. Maugham could not have done this without a mastery of his art and I don’t think that starting at page one and seeing what happens can ever be a recipe for success. Writing good novels requires great organizational skills, particularly if the writer intends to keep his reader absorbed in the unfolding story. My years of practice as a trial lawyer have helped me with plotting. And there is research too — a book can be more interesting if it takes the reader into another world or historical period, although I think it’s important that this is not done for its own sake — the novelist’s purpose is to create, not educate. For me the research and plotting can take longer than the actual writing, but I need to make sure that I don’t over-prepare. It’s vital to leave enough space inside the plot structure for the characters to develop into real three dimensional human beings with credible motivations for their actions. And the story needs to evolve naturally but cohesively out of their interplay.

Gazala:    I've got to crack this coded message — time is of the essence. Ask yourself a question, and answer it.

Tolkien:    Q: What do you believe in? A: That we may well be alone and that God — if He exists — is not involved in the day to day workings of the world. I am left cold by the emphasis in western religions on the continuation of life after death; the importance that Buddhism places on exploring a consciousness beyond the self makes more sense to me, as do its tenets for how to live life wisely. That death makes life more precious, not less. That love and creativity and artistic endeavor make human beings more than they are and that the evil of men like the Nazis has at its root a complete limitation of imagination and empathy. That we need to understand that the dead were just as alive as we are now and that the past is another country just as real as our own — simply to walk down a street in another time is the greatest experience I can imagine. And finally — as you say — that time is of the essence.


Yes, time is always of the essence. And to save you some time, we’ve made it very easy for you to get your own copy of Orders from Berlin. All you have to do is click here, and Amazon will have your copy heading your way in mere moments.



Sunday, December 2, 2012

Author Spotlight: Richard Doetsch



As many of you have noted, Gazalapalooza took off the month of November. Though we weren’t here on the blog, November was a productive month -- issues were addressed, matters confronted, ghosts put to rest, and conflicts resolved. Now we’re back, and we’re back in a very big way with this edition of the Gazalapalooza Author Spotlight featuring internationally best-selling author Richard Doetsch.

There are many great thriller authors whose books enthrall readers worldwide. With eight globally successful and popular books to his credit (one of which is being made into a big-budget movie), certainly Doetsch is one of them. But not many of those authors actually pursue some of the "thrills" their characters endure in those books. Doetsch does. The accomplished triathlete counts skydiving, and scuba diving among his extracurricular activities. That is, when he’s not quenching his thirst for real-life thrills by jumping off bridges, cliffs and cranes with only the glorified rubber bands wrapped round his ankles standing between him and a messy end. We’re confident it’s Doetsch’s willingness (nay, eagerness) to belly up to the extreme experiential bar that gives his writing the flavors that his readers savor so avidly. Esteemed Gazalapalooza Author Spotlight alumni SteveBerry and James Rollins both have declared Doetsch’s just-released novel, The Thieves of Legend, as one not to be missed. Rollins confesses the book "stole my breath..." Not to be outdone, Berry says, "You’ll grip the pages so tight your knuckles will turn white."

We fear such lofty praise for Mr. Doetsch’s new book from two of the world’s preeminent thriller authors might go straight to his head. We can’t have that without inviting him to sweat some of it off under the unforgiving glare of the Author Spotlight. Now that’s he’s perched expectantly on the edge of the Spotlight’s hard wooden chair, let’s see how well Doetsch does under our klieg lights’ blaze.

Gazala:    In my omnipotence, I've sentenced you to be stranded alone on a desert island for offenses best left unnamed. In my beneficence, I've decided to allow you a limited amount of reading material to make your stay a little less bleak than it would otherwise be. I'll spot you your religious text of preference, and the collected works of William Shakespeare. In addition to those, name the one fiction book, and the one nonfiction book, you'd choose to take with you, and why you choose them.

Doetsch:    Charles Dickens’ A Christmas Carol, not just because of the season but for what the book is. It’s a ghost story, a feel good story, and a time travel tale. It has mystery, humor, poignancy, hope, and one of the greatest characters ever created.  It paints a picture in the mind far better than any of its film adaptations. It is one of the few stories you can read time and again and get something new out of every time.

As for the non-fiction, that’s a tough one… I would take a visual dictionary, one of those huge visual dictionaries so I could learn about everything, so once I was rescued from the island I could get back to writing and all of my research would be done.   

Gazala:    Your latest book is an excellent and gripping thriller titled The Thieves of Legend, featuring the return of former thief Michael St. Pierre. I've read it. I enjoyed it immensely, and recommend it highly. Shockingly enough, however, from time to time my bare recommendation doesn't always motivate a book's potential reader to become a book's actual reader. Tell us something about The Thieves of Legend, and why its potential reader should make the leap and become its actual reader.

Doetsch:    The Thieves of Legend is an action, adventure, thriller, mystery, with strong characters, a bit of history, and love (the true motivator). It delves into historical figures who have shaped the world yet have remained out of the spotlight, such as Chinese admirals from the past who commanded forgotten fleets of 300 with giant ships over 425 feet long whose size wasn’t matched until the aircraft carriers of today. It tells of treasures from World War II, and even greater treasures from 600 years ago; eternal life; thefts from the depths of the Venetian Casino in Macau (the largest casino in the world); and intricate, complex break-ins into the Forbidden City and its secret vaults where mysteries have been lost to time. It’s a race through New York to the medieval streets of Granada, Spain; from Italian castles of old, to modern China and its ancient history, and to volcanic islands that evade modern sea charts. Oh, and it’s the story of Michael St. Pierre, a reformed thief and his group of friends: a priest, his old parole officer, and his on-again, off-again, on-again girlfriend who’s his on-again, off-again rival thief. And P.S.: The Thieves of Darkness, the prior book in the series, is being made into a pretty cool movie.  

Gazala:    What are books for?

Doetsch:    Everything. They are for fun, education, escape, seeing the world through different eyes. They’re for excitement, insight, paperweights (the over 800 page ones). They’re for gifts, for sharing, for collecting, and for libraries.

Gazala:    W. Somerset Maugham said, "There are three rules for writing the novel. Unfortunately, no one knows what they are." Do you agree, or disagree, and why?

Doetsch:    I disagree. No rules. Rules constrict creativity. If I listened to the rules I wouldn’t have started my novel, The 13th Hour, at the last chapter and written it backwards.  But… there are things... Things like writing every day, thinking outside the box, thinking differently, reading, watching movies and other forms of entertainment. Living, experiencing life is so important as drawing from our life gives our writing realism; facing our fears so we can translate those emotions to paper. Experiencing love, loss, and pain makes our writing believable.  So, no rules, but maybe habits that will contribute to our skill. Habits.

Gazala:    Speaking of thieves, someone outside is trying to heist my truck. Ask yourself a question, and answer it.

Doetsch:    Q: For someone who just found out about you, would you say they can start with The Thieves of Legend and then go back and read more about the adventures of Michael St. Pierre? A: Absolutely, each story stands on its own, fully fleshing out the characters in the context of the current story while hinting about things past and future. This way, there are definite arcs in each story -- the new reader can emotionally relate to my characters and in doing so enjoy the ride as much as the reader who has experienced all of my stories.

We suppose it’s not altogether surprising that an extreme sports enthusiast / best-selling thriller author of Doetsch’s pedigree survived the Spotlight reasonably intact. You might not be able to say the same for yourself after indulging in the relentless wonders, mysteries and adventures filling the pages of The Thieves of Legend. Don’t take our word for that -- get your copy of the book from Amazon by clicking here. You’ll be thrilled you did.



Saturday, October 13, 2012

Author Spotlight: David Wong



At the risk of dating myself, I’ll admit Cracked was one of my favorite magazines when I was a kid. Sadly, 2007 marked the end of that august publication’s five decade print run, but lingering despair was uncalled for as the Cracked team migrated online with great success. Now Cracked.com is the most popular humor site on the Internet. It tallies more than 300 millions views, and over seven million unique users, every month. Those numbers leave comparable statistics for web renown humor sites The Onion, CollegeHumor, and Funny or Die, in its dust.

One of the reasons Cracked.com enjoys robust success is because of its merger a few years ago with another humor site called Pointless Waste of Time, which today’s Spotlight Author, David Wong, originally created in 1999. In addition to his work at PWoT and as an editor at Cracked.com, Wong toiled for years on a dark horror-humor webserial that he eventually published in paperback 2007 as a novel, titled John Dies at the End. The novel sold well enough that it was republished with additional material as a hardcover in 2009. A big(ish)-budget movie version of the book, directed by Don Coscarelli and starring Paul Giamatti and a host of other thespian luminaries, is slated for release under the same title in early 2013.

But meanwhile, Wong has not rested on his meaty laurels. Just a few days ago, he released the sequel to John Dies at the End. Its title is a mouthful, but a tasty one: This Book Is Full of Spiders: Seriously, Dude, Don't Touch It. Critics are loving the novel like ravenous zombies adore noshing on juicy ripe brains. In a glowing review, no less an authority than The Washington Post recommends that to fully grasp Wong’s new effort, "Imagine a mentally ill narrator describing the zombie apocalypse while drunk…" Surely no endorsement can ring louder from the good people who broke President Richard Nixon’s balls.

Gazalapalooza is happy to shove David Wong under the Author Spotlight’s merciless glare. Ignore the zombies and the spiders, and the violence drenched in equal parts soy sauce and the supernatural. Settle back and enjoy while Wong wrenches himself free from his freaky, funny menagerie just long enough to spill some insights about the literary arts.

Gazala:    In my omnipotence, I've sentenced you to be stranded alone on a desert island for offenses best left unnamed. In my beneficence, I've decided to allow you a limited amount of reading material to make your stay a little less bleak than it would otherwise be. I'll spot you your religious text of preference, and the collected works of William Shakespeare. In addition to those, name the one fiction book, and the one nonfiction book, you'd choose to take with you, and why you choose them.

Wong:    I hate the type of people who always reply to this with something smartass like, "I'd take a nonfiction book on how to construct a raft, and a fiction book that is printed on edible paper!" because that is clearly not the point of the hypothetical. However, I can't ignore the fact that if stranded on a desert island I will have accidentally killed myself somehow within 72 hours, so the books I pick had better be short.

For fiction I'll go with The Great Divorce, by CS Lewis, in which the author travels to Hell and finds the inhabitants are actually free to leave at any time, but don't because they get addicted to the things that make them miserable. Impossible to read without stopping five times to say, "Wait, he's talking about me!"

For non-fiction I'll go with The Abolition of Man, also by CS Lewis, in which he starts off with a boring complaint about grammar school text books, and from there explains why everything we thought about the universe is utterly impossible.

Gazala:    Your latest novel is an epically excellent and excellently epic "horrortacular" titled, This Book Is Full of Spiders: Seriously, Dude, Don't Touch It. I've read it. I enjoyed it immensely, and recommend it highly. Shockingly enough, however, from time to time my bare recommendation doesn't always motivate a book's potential reader to become a book's actual reader. Tell us something about This Book Is Full of Spiders, and why its potential reader should make the leap and become its actual reader.

Wong:    Well for one thing, don't trust what I say. Jesus, I profit from each book sold. I'll say anything to make you buy it. I've got gambling debts. No, they should do what everyone does when shopping online: Go to Amazon, or wherever, and read user reviews. And don't just read whether or not they liked it, read why. Remember that many people on the Internet are crazy.

Gazala:    What are books for?

Wong:    Every other entertainment medium is meant to be consumed in one sitting -- a two-hour movie, a one-hour episode of a TV drama, a three-minute song. That puts massive constraints on the storyteller, because stories intended to be told in one sitting have extremely specific rules about structure. (For instance, grab any DVD off your shelf and pause it 60 minutes in -- you will have freeze-framed either the movie's second-biggest action sequence, or its second-biggest plot twist).

Novels are the one popular format that lets the storyteller break out of that. There is infinitely more freedom in a novel, and that will let the storyteller take you places you've never been. We will always need that format to be available to us, where an author can decide his story needs 1,300 pages, footnotes, and a 250-page appendix at the end, and that's perfectly okay.

Don't get me wrong, I love movies, and I know part of the reason that blockbusters are satisfying to watch is specifically because you knew where they were going the moment you sat down in the theater. But too much of that is bad for your brain. Storytelling is supposed to take you on a journey, to change the way you think. Nothing can do it like a novel.

Gazala:    W. Somerset Maugham said, "There are three rules for writing the novel. Unfortunately, no one knows what they are." Do you agree, or disagree, and why?

Wong:    I agree, I've never read a "X Rules for Writing the Perfect Novel" article from an author that didn't make me want to punch them in the face. All they're doing is listing their own arbitrary rules and pet peeves. ("Never use more than three adjectives per page! Never describe what the main character is wearing!")

So there's my one rule for writing -- don't let writing turn you into a bitter old guy who spends his time demanding everyone else write books under the same rules as him. Just try different things and see what works.

Gazala:    I've got to work on my alibi. Ask yourself a question, and answer it.

Wong:    Q: David, how much of the events of John Dies at the End and its sequel, This Book Is Full of Spiders, are based on people and events from your own life? A: That's a deeply personal question, and you quite frankly have no business asking it. This interview is over.

Need we say more? Respect the poor man’s privacy, and go snag your copy of This Book Is Full of Spiders from Amazon.com by clicking here. Quickly, before the spiders get angrier.



Wednesday, October 3, 2012

Author Spotlight: Stuart Woods



When he was about ten years old, Stuart Woods found a police chief’s badge in his grandmother’s home in Georgia. The old badge was bloodstained, and battered by buckshot. It had belonged to his grandfather, who had died a decade before Woods was born. The badge, and the stories surrounding it, were never far from Woods’ mind as he grew up. After earning a degree from the University of Georgia, Woods spent the 1960’s  writing advertising in Manhattan and serving in the Air National Guard in Germany before moving to London, and then Ireland, where he isolated himself to write the novel in his head inspired by that old police chief’s badge. But about a hundred pages into the book, the sea’s lure overpowered him, and he became a sufficiently skilled world-class competitive yacht sailor to compete in the 1976 Observer Single-Handed Trans-Atlantic Race. Those experiences resulted in Woods’ first published book, a nonfiction work titled Blue Water, Green Skipper. It was a couple of years after writing a travel book titled A Romantic's Guide to the Country Inns of Britain and Ireland while continuing his sailing adventures, that Woods finally returned to the novel stuck in his head since he found his grandfather’s badge back in Georgia.

Released in 1981, that novel was titled Chiefs. At first it didn’t fly off bookstore shelves, but when that book soon became the basis for a hugely successful CBS television miniseries of the same name starring Charlton Heston, Danny Glover, John Goodman and Billy Dee Williams, things changed rapidly for Woods.

Between Chiefs, and the recent publication of his newest book Severe Clear, Woods wrote 48 other novels. Each of his last 35 books has soared on the New York Times bestseller list. All of them are devoured by avid fans in dozens of languages in scores of countries around the world, making him one of the most popular novelists in history.

Severe Clear is the 24th entry in Woods’ series featuring attorney Stone Barrington. Since Barrington’s 1991 debut, the retired detective turned lawyer/private eye has proven to be ever at the top of his dangerous game. Severe Clear finds Barrington navigating through a swirl of celebrity glitz and glamour spiked with espionage and terrorism, entwined between two beautiful women while battling a conspiracy that threatens the lives of America’s and Mexico’s presidents. It’s every bit as juicy as it sounds.

We’re pleased Woods stole some time from his hectic schedule to take a seat in the blazing lights of the Gazalapalooza Author Spotlight. Research indicates the man prefers to situate himself in locales featuring 70 degree temperatures, and it’s way hotter than that under our fierce kliegs. Without further ado, let’s see how Woods fares in the heat.

Gazala:    In my omnipotence, I've sentenced you to be stranded alone on a desert island for offenses best left unnamed. In my beneficence, I've decided to allow you a limited amount of reading material to make your stay a little less bleak than it would otherwise be. I'll spot you your religious text of preference, and the collected works of William Shakespeare. In addition to those, name the one fiction book, and the one nonfiction book, you'd choose to take with you, and why you choose them.

Woods:    Huckleberry Finn, because it is the novel that everything else American is built on; and Gibbon’s Decline and Fall of the Roman Empire, because it is in twelve volumes, and I may be there for quite a while.

Gazala:    Your latest novel is an excellent and gripping thriller in your popular Stone Barrington series, titled Severe Clear. I've read it. I enjoyed it immensely, and recommend it highly. Shockingly enough, however, from time to time my bare recommendation doesn't always motivate a book's potential reader to become a book's actual reader. Tell us something about Severe Clear, and why its potential reader should make the leap and become its actual reader.

Woods:    It’s my fiftieth novel, and, apparently, I’m still compos mentos.

Gazala:    What are books for?

Woods:    My personal bookplate contains a Rockwell Kent drawing of a sextant.  A sextant is an instrument for finding one’s position on the planet; so is a book.

Gazala:    W. Somerset Maugham said, "There are three rules for writing the novel. Unfortunately, no one knows what they are." Do you agree, or disagree, and why?

Woods:    I have only one rule, and it is called “The Rule of Woof.”  Explanation: A dog goes into a telegraph office (this was some years ago) and says to the clerk, “I’d like to send a telegram.”  The clerk grabs a pad and pencil and asks, “What is your message?”  The dog replies: “My message is as follows: Woof, woof, woof, woof, woof; woof, woof, woof, woof.”  The clerk says, “That’s only nine woofs; you may have one more at no extra charge.  The dog shoots him a withering glance.  “That wouldn’t make any sense at all!” My point is, if you want to write something worth reading, you must use exactly the right number of woofs!

Gazala:    I've got to get ready for my cliff dive. Ask yourself a question, and answer it.

Woods:    Q: Where do you get your ideas?  A: I have a fevered imagination and a rich fantasy life, which helps with the sex scenes. That’s all you need.

Woods did well, don’t you think? Given his resume, that’s not too surprising. If sweat’s what you want, check out how Stone Barrington negotiates the multitude of perils in Severe Clear. You can do that at Amazon by clicking here.


Wednesday, September 26, 2012

Interview: ReedAlong.com Founder David Thompson



David Thompson is an avid supporter of the joys and powers of the written word. When he was only 17, he self-published a series of books called Power Learning designed to help students develop and maintain good study habits. The Power Learning series is currently out of print, but Thompson plans to republish it next year. In the meantime, Thompson’s been developing a new web site that will surely please book readers and the authors who engage them. The site is called ReedAlong, and it’s slated to go live in just a few days.

As you all know, Gazalapalooza loves books, readers and authors. So does Thompson; when he’s not working fervently on ReedAlong he likes reading work by authors including Alexandre Dumas, René Girard, George R.R. Martin and Jane Yolen. Clearly, his commitment to the ReedAlong project comes from his experiences as both a reader, and an author.

Recently, Thompson took a quick break from his busy schedule preparing for ReedAlong’s launch to do an interview with Gazalapalooza about his new site, and to share how ReedAlong will boost interaction between readers and their some of their favorite authors. Thompson’s appropriately excited about ReedAlong, and after checking out his interview below you’ll see why.

Gazala:    What is ReedAlong?

Thompson:    ReedAlong is a website where people can read books together. It’s a place where you can discover new books or get a fresh look at your favorites by reading along with the author and other people from all over the world and have daily or weekly chapter discussions.

Gazala:    How did you come up with the idea for ReedAlong?

Thompson:    I got the idea for ReedAlong a few months ago. I was sitting at home reading Neil Gaiman's  American Gods and thought it would be really cool if I could read along with other people and discuss the book chapter by chapter. I love reading but it’s kind of a solitary act. Which is good but it has its bad points, as well. When you read along with others you discover new things even about books you’ve already read. Someone else always has a different point of view that you never thought of. I made a few phone calls and sent a few emails around. I even asked a few authors and it turned out they were really excited to be a part of what I was doing, and things just kind of snowballed from there.

Gazala:    How will ReedAlong work?

Thompson:    Every week, you’ll see a new "Read Along" for a book posted on the site. We like to give people about a week to get the book if they don’t have it yet. We include links to Amazon so you can purchase the book online and have the book delivered in a few days. The author will set the pace, what days each new discussion will be posted and how many chapters will be discussed. With each discussion, you can ask the author questions or leave your own comments about the current chapters. We’ll also keep a history of all the discussions for those who are joining late and for reference. Once you join a Read Along, you’ll always see new updates for that Read Along in your news feed so you won’t miss a thing.

Gazala:    How will the authors featured on ReedAlong be selected?

Thompson:    We contact a lot of authors ourselves. Mostly authors we admire or authors that people in the community want to see on the site. We typically don’t go after the big name authors. We like to see new authors with only a few books under their belts. Diamonds in the rough, so to speak, that we think other people should see. We’re very open to recommendations as well.

Gazala:    Will ReedAlong focus on any particular genre? Why, or why not?

Thompson:    Not really. I’m a big sci-fi and fantasy fan and historically they’ve had the lion’s share of the online communities, likely because those fans have always been more tech savvy. Although, that’s changed since sites like Facebook and Twitter have taken the concept of online communities mainstream. At this point, I’m not going to pigeonhole the site. It’s still very young so we’re going to try a diverse set of genres and focus on where we see the most potential.

Gazala:    How do you hope the ReedAlong community will evolve after its start?

Thompson:    I’d like to see anyone be able to post their own read along. Not just the author. This enables us to cater to a diverse set of tastes and makes the site evolve and grow from the ground up instead of from the top down. Eventually, I’d like to see hundreds of different Read Alongs going on simultaneously.

Gazala:    Who are some authors ReedAlong has lined up for its launch?

Thompson:    We have a great lineup of authors. There are two that I’ll give special mention to: Rex Jameson, author of the Primal Patterns series of novels and the Perspectives series of novelettes. He was the first author we booked and we’re doing a special promotion with his newest book that’s exclusive to all our members. Another one I’d like to mention is a bright young author named Oliver Dahl. At 13 years old he’s written a book that’s just a delight to read, The Dreamers: A Story of Sam Kullen. We’re going to see a lot of good things coming from him, I’m sure.

Gazala:    When will ReedAlong go live?

Thompson:    We expect to officially go live on October 6th.

Gazala:    How should authors and readers interested in ReedAlong find out more about it?

Thompson:    Visit our site at www.reedalong.com and sign up for our newsletter. We’ll be sending out updates and special offers in the time leading up to our launch.


Tuesday, September 18, 2012

Unsocking The Puppets



The sock puppetry scandal tarnishing online product reviews is gaining momentum. Consider a paper just issued by Gartner, Inc., a prestigious publicly traded information technology research and advisory company. Gartner predicts that come 2014 somewhere between 10 and 15 percent of all online social media product and service reviews will be bogus, planted surreptitiously by enterprises hawking their own stuff under the false cloaks of authentically enthused independent consumers. Sock puppetry is becoming sufficiently widespread to attract decidedly unfavorable attention from the Federal Trade Commission; so much so that the FTC is reportedly preparing to aim its litigious ire at a couple of Fortune 500 companies to expose and punish them for their online review scams.

As discussed in a post published on Gazalapalooza a few days ago, the modern book industry is far from immune from this sad charade. A few days after that post, Forbes.com contributor David Vinjamuri, who teaches branding and social media at New York University, wrote an insightful article about sock puppet book reviews on Amazon and its Internet brethren. Vinjamuri’s article deserves exploration by authors and readers alike. It attracted many thoughtful comments, including from renowned British author Stephen Leather, who found himself (perhaps unjustifiably) called out in Vinjamuri’s piece for sock pupetting.

I was one of the folks who commented on Vinjamuri’s piece. That comment, and Vinjamuri’s ruminative reply to it, comprise the rest of this Gazalapalooza post. Rampant sock pupetting is a serious topic with poisonous implications for otherwise invaluable online word-of-mouth reviews and discourse about whether given books are worth reading. It affects every one of us who rely on (what we assume are) the bona fide opinions of our social networking peers regarding the precious time and money we invest in books.

Gazala:
The recording industry and book publishing business models are close cousins. Many reasons Tower Records’ shops and Borders’ stores are extinct overlap. So it’s no surprise to find ample precedent in the record industry for the sock puppetry trend in online book reviews. A similar practice went unchecked for years in American radio. It’s an illegal practice popularly termed “Payola.”

In the 1950s radio stations were exposed for placing into heavy on-air rotation primarily songs which they had been paid to play. The reason was plain — the more the song aired, the higher it rose on hit lists, and the more sales it garnered. The few record companies and promoters who failed or refused to engage in the graft saw their records receive scant airplay, if any. This was particularly so with new labels and artists.

Payola is sock puppetry’s clear antecedent. To get radio’s stamp of approval (i.e, positive review via heavy airplay) for your song, you paid. If you didn’t pay, the clear implication to the marketplace was your song wasn’t good enough to be on the air (i.e., bad review via scarce airplay), and few would ever discover or buy it.

The payola scandal rocked radio to its core. It caused considerable damage to the reputation of Alan Freed (who was at the time arguably America’s premier disc jockey), and threatened Dick Clark’s career sufficiently to induce him to sell his record company interests and assist government authorities in uncovering the racket.

The result was federal legislation, still on the books today, requiring radio stations to announce on-air that any song played for compensation is sponsored airtime. Such songs may not be included in a radio station’s regular airplay for purposes of tabulating rotation for hit song compilations.

The distance between payola and sock puppetry is slight. Deceptive positive book reviews are driven by quest for financial remuneration, whether via clandestinely paid reviewers or by an author praising his own work pseudonymously to boost sales. Likewise, deceptive negative book reviews are driven at least in part to quash rival authors’ sales in favor one’s own.

Accordingly, both legal precedent and mechanism presently exist for outlawing sock puppetry, which is nothing but an Internet-based bastardization of payola. It’s true, given the easy guise and ubiquity of Internet anonymity and without a broadcast license under FCC control to discourage bad behavior, enforcement could prove more problematic on Amazon than in radio. Nonetheless, requiring full disclosure under penalty of law of reviewers’ identities and compensation, is a tried-and-true step in the right direction. It won’t completely eradicate the problem, just as it hasn’t done in radio. But the payola remedy can stigmatize sock puppeteers’ and their enablers’ reputations, and expose them to legal consequence for fraudulent practices. That’s a start.

Vinjamuri:
I’m extremely impressed with your argument and I agree. I think that in one of my earlier responses to Mr. Leather’s comments I actually mentioned “pay to play,” referring to the payola scandal. The sense is that because this has gone on so long and is so pervasive that it is an accepted business practice. In every article written about this issue and in many of the comments by those accused of this behavior you hear that refrain “everyone does it.” The unstated assumption is that the system will never change. But just like a chemical system which remains stable to a certain temperature and then undergoes rapid, destabilizing change I believe that this system of wanton, anonymous self-promotion and systematic gaming will have to come to an end. You can make a reasonable argument that it has been profitable for Amazon up until now to ignore or at least try to minimize these issues. But as individual authors realize that they’ve been wronged and more and more cases of this behavior come to light, the tipping point will be reached and the system will change quickly and profoundly. I only hope that the next iteration leaves room for undiscovered writers to be found.


"This seems to be the American way of life, which is a wonderful way of life. 
It is primarily built on romance. I'll do for you. What will you do for me?"
~~WILD Disc Jockey Stan Richard~~

Tuesday, September 4, 2012

Sock It To You



The world is full of famous sock puppets. Shari Lewis introduced us to Lamb Chop. Ed the Sock was so huge in Canada that he had his own late night talk show. Mick Foley is a professional wrestler who's never far from his biggest fan, Mr. Socko. And who can forget the savage throw-down between Pets.com's canine Spokespuppet and his sock puppet nemesis, Triumph the Insult Comic Dog? The turmoil between those two hosiery-based hounds resulted in a nasty trademark lawsuit that was ultimately resolved only by Pets.com's bankruptcy. That Triumph celebrated his victory by committing unspeakable acts on his humiliated adversary in a public restroom remains a blight on the entire sock puppet community still spoken about solely in whispers behind closed doors.

Unquestionably, these sock puppets are gifted entertainers. Yet not one of them can truthfully assert to be the author of ten novels that have collectively sold over a million copies while sweeping up esteemed literary awards. Only one sock puppet can make that claim. Over the past decade or so this sock puppet has gone by several names, including Jelly Bean, and Nicodemous Jones. Readers may know him better though by his real name, R.J. Ellory.

In Internet terms, a "sockpuppet" is someone who invents one or more fictitious online identities for purposes of posting laudatory reviews of his work, or disparaging competitors' efforts. Ellory's significant achievements in this regard came to light a few days ago, when one of his fellow British authors discovered Ellory's shady behavior and outed him. Ellory now admits to pseudonymously ladling his own books with five-star Amazon reviews and praising them with glowing terms such as "modern masterpiece," while simultaneously cowering behind fake names to belittle the writing of his colleagues, including Jeremy Duns, Mark Billingham, and Stuart MacBride.

Ellory has struck a nerve. A group of 49 British authors recently signed a letter to the English newspaper The Daily Telegraph, castigating Ellory for his "abuse." Several renown American authors, including Anne Rice, Michael Connelly, and Karin Slaughter, have publicly joined their British literary brethren in chastising Ellory. All of this outrage has lead to Ellory's issuing an apology for his "lapse of judgment," on the heels of which his literary agent proclaimed that Ellory "has no further comment."

In the wake of Ellory's confession, The Crime Writers Association, a British literary organization to which Ellory belongs and is a former board member, felt sufficiently disturbed to issue a statement labeling Ellory's actions "unfair" to authors and readers alike. The CWA also announced that while it doesn't know how pervasive sockpupetting is, the association "...will be taking steps to set up a membership code of ethics, and considering if other steps may be necessary from us as an authors' organisation."

Besides perhaps a tinge of sociopathy, what explains Ellory's sockpuppetry? After all, this is an author whose career has won acclaim from his professional peers, and has pleased readers round the world to the tune of a million books sold. Countless authors would give their eyeteeth for the literary success Ellory enjoys. Now, I don't know the man and likely never will, but if I had to guess I'd say his misguided behavior sprouts at least in part from a gnawing sense of panic at the way the "traditional" model of book publishing is splintering more and more with each passing day. The book publishing industry a decade ago when Ellory's first book was published was a very different, and simpler, thing than it is today. The ranks of brick-and-mortar bookstores dwindle ceaselessly, along with opportunities for authors to appear at them for promotional events. The entire industry is moving inexorably onto the same Internet that permitted Ellory to secretly pump his own books while dumping on his purported rivals', and that has empowered untold thousands of new authors to publish their own books without negotiating traditional publishing's narrow, outmoded gateways. Accordingly, the competition for readers' notice has reached unprecedented levels of cacophony with no signs of slowing down. With all the new books and the free books daily and increasingly overflowing the virtual shelves of Amazon and its ilk, how does an author stand out and draw attention to his work? This question alarms all but the most perennially bestselling authors currently breathing.

Ellory's answer was donning electronic masks behind which he glorified his writing, and mocked the work of authors not named R.J. Ellory. Given the plethora of veils easily available via the Internet, only the foolish could possibly believe Ellory is the only author (or agent, or publisher, or public relations firm) directly or indirectly guilty of sockpuppeting.

It's one thing for an author to recognize and pursue legitimately invaluable word-of-mouth Internet buzz about his books. There's nothing wrong with that, and there's no substitute for it in today's democratized book publishing world. It's altogether another to "ellorize" an author's own work, or the hard work of other authors stupidly considered competitors for readers' time, affections and lucre. The latter is worthy of nothing but wretched infamy, and Ellory deserves all of it we can pile onto him.

For readers contemplating Amazon reviews while looking for their next great reads, sadly there's one overriding takeaway from Ellory's deceit -- caveat emptor.


"Whose leg did you hump to keep this job?"
~~Triumph the Insult Comic Dog~~